Google Display & Video 360 API gets major update

Feb 19, 2025

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Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3.

Key changes in v4.

Additional features in v3 and v4.

Why we care. The beta release of Display & Video 360 API v4 and new v3 features gives advertisers enhanced capabilities for programmatic advertising management.

Between the lines. The mandatory optimization objective requirement suggests Google is pushing for more structured and purposeful campaign setups.

What to watch. Google warns that v4 may undergo breaking changes during the beta period, with updates documented in release notes.

Bottom line. Advertisers need to update their client libraries to access new features and should consider following Google’s migration guide when moving to v4.